Wednesday, October 20, 2010

AD&D

Program Highlights for the Bank Market:
• $3,000 of AD&D insurance is provided at no cost to everyone 18 and over
• $3,000 “Thank You” gift helps build customer loyalty and retention
• Optional coverage can be purchased with benefits ranging from $10,000 to $300,000
• Marketing Method: Direct mail, statement inserts, e-mail blast, web link
• Customer participation generates recurring fees
• Excellent revenue opportunity

Coverage:
• Guaranteed issuance of coverage to all applicants
• Plan is backed by American General/United States Life Insurance Company
• Available for single, spousal or family benefit programs
• Coverage never terminates (benefits reduce 50% at age 70)

Administration:
• Program is administered by NBFSA
• All costs are paid for: printing, postage, administration, etc.
• No up front cost or risk to participating institutions
• Payment methods – deduction from savings, checking or addition to mortgage payment
• Monthly and quarterly billing available
• Complete turnkey operation

5 Benefit enhancements for Optional coverage at no additional cost include:
1. Escalator: For every two continuous years coverage remains in force, the amount of insurance will be increased 5% every two years up to a maximum increase of 25%
2. Higher Education Benefit of 2% of Principal Sum up to $5,000 a year for up to 4 years
3. Seat Belt Coverage provides additional 10% benefit up to $10,000
4. Spouse Retraining provides 1% up to $3,000 for spouse in institution of higher learning
5. Rehabilitation Benefit up to $5,000

Rates and Total Compensation
• Low monthly cost for Basic $3,000 is $0.03 per participant
• Single coverage: $1.00 per $10,000 per customer per month
• Family coverage: $1.50 per $10,000 per family per month

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