Talk about it Tuesday

http://www.chicagotribune.com/business/smallbusiness/la-fi-bizmakeover4-2009aug04,0,3882979.story

The Chicago Tribune ran an article about an State Farm insurance agency in California trying to carve out it's niche. It makes some very valid points that as the producer you must be in control of your customers. Allowing customers, or anyone outside of your company to control that relationship you will loose that relationship. As the Insurance Agency it is your responsibility to maintain those relationships. The first step is to define your market, and then create a marketing plan. It is important for every agency to correctly identify the target market and then develop a plan on how to find that market. This article has some valuable information for any business, but especially insurance, as consumers are more empowered and willing to walk away from providers.