Calls

Today was the start of cold calling.  I followed the following procedure.  Looking up institutions and making a list and then starting down the list identifying the correct contact and then having an open discussion to identify products they may need.  There is a market leader who has almost all of the control, and identifying new ways to approach the market is my goal.  I am trying to approach it as a conversation to see what products they may need.  We have a bundled product which can help them consolidate vendors and get better pricing.